Originally Aired - Wednesday, July 13 • 10:30 AM - 1:00 PM CST
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Location: McCormick Place, S100 Ballroom
Description:
Theme: Consumer personas and real-world problems will be inspired by the rapidly advancing world of proteins! All innovations stem from an idea; an idea for a product extension based on new data, an idea for a new technology application based on a recent publication, or an idea that will transform food as we know it today based on a chance interaction with an expert at a conference. For that idea to transform into a true innovation, it must be discussed, analyzed, questioned, or built upon by other passionate individuals who come to the table with their own unique set of knowledge and expertise. The IFT FIRST Innovation Lab is a choose-your-own-adventure experience that will help you spark new ideas in the field of proteins. Based on real-world consumer personas and problems, you can explore the Inspiration Station to see what sparks a new idea, visit the Curiosity Lounge to challenge your thinking and other participants, then bring your idea to life at the Creation Station where there will be the chance to have your idea sketched by a graphic artist. Mimosa bars and light snacks will help keep the ideas flowing. Now, are you curious? Come see what it's all about! How to Participate:
