IFT FIRST Innovation Lab

Event Time

Originally Aired - Wednesday, July 13 10:30 AM - 1:00 PM CST

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Event Location

Location: McCormick Place, S100 Ballroom

Event Details


Theme: Consumer personas and real-world problems will be inspired by the rapidly advancing world of proteins!

All innovations stem from an idea; an idea for a product extension based on new data, an idea for a new technology application based on a recent publication, or an idea that will transform food as we know it today based on a chance interaction with an expert at a conference. For that idea to transform into a true innovation, it must be discussed, analyzed, questioned, or built upon by other passionate individuals who come to the table with their own unique set of knowledge and expertise. The IFT FIRST Innovation Lab is a choose-your-own-adventure experience that will help you spark new ideas in the field of proteins. Based on real-world consumer personas and problems, you can explore the Inspiration Station to see what sparks a new idea, visit the Curiosity Lounge to challenge your thinking and other participants, then bring your idea to life at the Creation Station where there will be the chance to have your idea sketched by a graphic artist.

Mimosa bars and light snacks will help keep the ideas flowing. Now, are you curious? Come see what it's all about!

How to Participate:

  • Active Participant
    • Take an idea you already have, something you’ve been brainstorming on for a while, or something that was sparked from your earlier experiences at IFT FIRST, and take it through the experience!
    • Select a consumer persona and go through the experience form start to finish with a new idea sparked from the Inspiration Station.
  • Curious Explorers
    • The ‘Stop By’: Grab a mimosa and take a few minutes to see what this new experience is all about! Jot a thought or idea down on the Wonder Wall, or just browse and get back to your day!
    • The ‘Idea Catalyst’:  Help other participants refine or expand their ideas. Pop around the stations to ask interesting questions, share unique knowledge or experiences, or help someone on their journey from start to finish!