On Demand
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Location: On-Demand
Short Description: This session will help participants know the value of sensory and consumer research.
Description:
Join us to discuss the paradigm shift of Sensory & Consumer Research. While the traditional Sensory Consumer mantra focuses on designing/answering according to the objective, the expectation for today's professional is to provide business value and drive decisions. The evolution challenges Sensory & Consumer Researchers to have exceptional influence, business acumen, and communication skills, all while dealing with scientific and statistical data. This presentation will discuss tips and techniques to enhance the value of Sensory Research, Consumer Research, Discriminating Testing, and Team Evaluations.
